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So you want to add a new person in sales?
Big Red Car here. Nice day in the ATX, nice and sunny and getting a bit warm. Maybe some pool time this afternoon for a Big Red Car? Well, we will see. OK, so The Boss is talking to one of his hard...
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EstateCreate — London
Big Red Car here. Well, The Boss is working with several CEOs of startup companies and some small/medium businesses. He enjoys doing it. Every once in a while it is worthwhile to do a bit of...
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What is Customer Loyalty in the Age of the Internet?
Big Red Car here. The weather is cloudy in the ATX today. We are in mourning but I can’t tell you why just yet. It is a sad, gray day. Appropriate for mourning. So The Boss is visiting with a...
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Packaging and Bird Dog Bay — For CEOs Only
Packaging and Bird Dog Bay — bet you didn’t see that coming? Big Red Car here on the day after the Tarheels’ victory over Kentucky sending them to the Final Four. Final Four, baby! Is this a great...
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Costco Rotiserrie Chicken, a Lesson on Marketing
What can we learn today from the Costco rotisserie chicken? Big Red Car here on a sunny Monday, headed to a warm afternoon. Ahh, on Earth as it is in Texas, Austin By God Texas! So, what can a CEO...
View ArticleHardee’s — does sex sell hamburgers?
Big Red Car here. Well, SXSW is winding down and Austin is just beginning to recover. It was a great time. Austin only has one Hardee’s hamburger joint and The Boss does in fact eat there from time...
View ArticleThe Sales Process
Big Red Car here. Going to be a great day in the ATX, sunny and cool. Happy Friday, ya’ll and please do be happy. No stink eye for anyone today. So The Boss was up early meeting with one of his CEO...
View ArticleSales Process Graphic
Big Red Car here. Going to be another sweet day in the ATX and why the Hell not? This is one of the loveliest times of the year in Texas. About 60F right now and will be about 85F and mild later...
View ArticleProduct Positioning — May I Please Have A Hard Seltzer?
Somewhere in the dark recesses of your mind is a thought trying to break its way into your consciousness — it is repeating a mantra: Product, Price, Placement, Promotion — maybe joined by: Positioning,...
View ArticleDaytona 500 — Trump2020 Marketing Genius
You have undoubtedly seen a picture or two of the Daytona 500 which the Trump campaign turned — re-purposed — into a campaign rally. The President overflew the Daytona International Speedway in Air...
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